Abstract

DIAZ-CAMPO, Jesús. An analysis of the quality of the main Spanish specialized radio networks websites: The new strategies for increasing audience participation. OBS* [online]. 2013, vol.7, n.4, pp.131-149. ISSN 1646-5954.

Radio networks have been forced to adapt their work processes to the so called Digital Society, which is changing the relationship between mass media and their listeners. One of the consequences of these changes is that users want to feel increasingly participant. The aim of this study is to evaluate the degree of adaptation of the main Spanish specialized radio networks to Web 2.0. The methodology we use consists of thirty-two indicators, organized around seven parameters that try to evaluate the quality of their websites and their use of interactive tools. The results show that there is a relationship between audience ratings and the quality of the websites

Keywords : Internet; radio; journalism; interactivity; web 2.0.

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