Abstract

CASAQUI, Vander. Conceptions and meanings of social entrepreneurship in Brazil and Portugal: Crisis, performance and common good. OBS* [online]. 2014, vol.8, n.2, pp.67-82. ISSN 1646-5954.

This article focuses in the cultural meanings of social entrepreneurs in comparative research between Brazil and Portugal. It is part of a broader post-doctoral investigation, that aims to understand how social scenarios, the media climate and the economic situations influence the allocation of value and production of meanings to this social actor that comes together two facets of capitalism (the role of the entrepreneur and the defense of "social economy"), pointing to a synthesis that seeks to place the future projections of the world of work. Accordingly, we analyze the role of social entrepreneurship in the capture of professional staffing and the emergence of planetary utopias framed in the capitalist system. The study involves conceptual survey from the investigation and discourse analysis of organizations and projects of social entrepreneurs, according to the theoretical and methodological proposal of French Discourse Analysis.

Keywords : Social entrepreneurship; discourse; work; communication; consumption.

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