Abstract

GONZALEZ-LUIS, Hildegart. NGDOs and social web Tools. OBS* [online]. 2014, vol.8, n.4, pp.17-38. ISSN 1646-5954.

The aim of this article is twofold. First, to highlight the new communication paradigm and opportunities generated for NGDOs by the emergence of social Web. Secondly, the paper will offer a description of the current status of the implementation of the social web tools in this field in Spain. The conclusions come from a quantitative content analysis of webs and social Web tools of the 95 NGDOs that make up the NGD Coordinator in Spain. These results are an open opportunity for a future research in the field of development communication.

Keywords : Social web; web 2.0; Non-Governmental Development Organization (NGDO); Communication for development; participation; social change.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )