Resumen

COSTA-SANCHEZ, Carmen. Corporate Flash mob: Study of the Best Spanish Reputable Companies flash mob videos. OBS* [online]. 2014, vol.8, n.4, pp.71-90. ISSN 1646-5954.

Corporate flash mob is a kind of performance that can be used to transmit positive image of a company or institution. It usually is recorded and shared in organizational social media. In this way (from the offline to the online) its impact is multiplied. But, which is its scope? What are Spanish companies doing about it? This article studies best Spanish Reputable companies (according to Merco 2013) flash mob videos presence and implementation. It concludes that the tool results disruptive and new and it favours the generation of positive emotions. It can be considered an example of a new philosophy in the application of a Corporate Communication more creative.

Palabras clave : Corporate Communication; External Communication; Flash mob videos; Youtube.

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