Abstract

PINEIRO-OTERO, Teresa. From conventional radio to mobile radio. Usability, multimedia and content distribution on Portuguese radioAPP. OBS* [online]. 2015, vol.9, n.3, pp.47-66. ISSN 1646-5954.

Smartphones and mobile broadband penetration in Portugal have leaded into a favorable context for mobile radio development. Portuguese radio stations, being conscious of this, have expanded their online universe to this new diffusion platform, expansion reflected in the growth of applications for an optimized content access and net-radio channels. However, in its change to mobile platform, these radio stations show significant divergences, especially in structural complexity and usability of these applications, and also in contents essence and distribution. This way, present work aims to perform an exploratory analysis of main Portuguese Radio APPS in order to determine the appropriation degree of this new distribution platform. An adaptation approached from content, functionalities and app accessibility perspectives. The analysis identified the weak adaptation of this apps to smartphones and was able to detect trends in design and content of radioAPPs attending to the kind of radio station (general or specialized) and the operating system (iOS or Android).

Keywords : Radio; Online broadcasting; RadioAPP; Applications; Mobile communication.

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