Abstract

MARTIN-PENA, Daniel; CONTRERAS-PULIDO, Paloma  and  AGUADED-GOMEZ, José Ignacio. Programming, advertising and social responsibility in the Spanish University radio stations. OBS* [online]. 2015, vol.9, n.4, pp.141-157. ISSN 1646-5954.

This article aims to be an approach to Spanish University radio stations lists of programs and contents. The objective is to analyze in detail the generic typology, structure, and the programmatic purpose, as well as the types of advertising spaces and social responsibility projects that propose the 23 University radios belonging to the Association of University Radio of Spain (ARU), in order to that their directors have been interviewed. The main conclusions reached show clear differences between the schedules proposed by conventional radio stations and University radio stations. These conclusions clearly reflect a bet on the alternative academic stations.

Keywords : Radio station; University; radiocast programming; associationism; social responsability; public service.

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