Abstract

MASSUCHIN, Michele Goulart  and  CAMPOS-DOMINGUEZ, Eva. 2014 elections in Brazil: a study of presidential candidate's web pages campaign tool. OBS* [online]. 2016, vol.10, n.1, pp.83-106. ISSN 1646-5954.

This article analyzes the use of Internet as a space of campaign in Brazil during the last election period, in 2014. The object are the websites of the three main candidates for presidency: Dilma Rousseff (PT), Aécio Neves (PSDB) and Marina Silva (PSB). This research also follows other studies conducted inside and outside Spain, with a traditional method that analyses how the pages are structured and what are its main features. The proposal developed during this analysis modernizes the original methodology, applying for the most recent Brazilian case study, and observes the development of the pages from the three main candidates in Brazil, through a quantitative and qualitative analysis of their web pages. The study presents as theoretical starting point the discussion on the modernization of election campaigns: with advances and new possibilities, the websites have advanced on structural terms, offering various interactive features to citizens and going beyond political information, moving towards transparency and participation. The results of this analysis indicate areas of the websites presenting significant advances - such as daily updates - while on others areas it was used whit the traditional model of Web 1.0.

Keywords : cyberelectoral campaign; web strategies; web analysis.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )