Resumen

BARRETO, Soraya. Women's representation in the sports media: case Fernanda Colombo. OBS* [online]. 2016, vol.10, n.1, pp.137-149. ISSN 1646-5954.

Based on the theoretical-methodological approach in cultural studies and gender studies, we intend to discuss the representation of women in football in Pernambuco. One of the little-known aspects of soccer history refers to the inclusion of women in this universe "naturalized" male. The objective is to understand the media representation of women in soccer turf pitches. It is intended, therefore, to analyze the forms of integration allowed and forbidden to women, and especially the means closed in that permissions and prohibitions. The object of analysis focuses on media coverage of the arrival of Santa Catarina assistente referee Fernanda Colombo in Recife. Indeed, we will analyze the pieces produced in two main state newspapers: Jornal do Commercio and Diário de Pernambuco. The methodological approach was made through the discourse analysis technique in the light of theories of Maingueneau, which allowed us to understand the explicit and implicit intentions of the statements.

Palabras clave : Woman; Football; Media; Representation; Speech.

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