Resumen

GARCIA-HERNANDEZ, María Luisa; MARTINEZ-RODRIGO, Estrella  y  MAS, Juan Salvador Victoria. Comunicación corporativa-RSC-Divulgación científica. Propuesta de “triángulo virtuoso” para las empresas biotecnológicas. OBS* [online]. 2016, vol.10, n.4, pp.56lpage=76-. ISSN 1646-5954.

This paper discusses the feasibility of joint Corporate Communication of biotech companies around a basic exercise: nourish its Corporate Social Responsibility activities in Science Communication. Such interventions would help not only to improve the scientific understanding of society and that their views on the areas of application of biotechnology are founded but also to discuss these and other issues with the public, especially the closest. But such implementation would require, first, that the company perceives its neighbors as public interest. Hence, this research starts from the analysis of the external communication of these businesses. Our sample are the 32 biotech SMEs settled in four technology parks in Andalusia. The results of this work show that disclosure has almost no presence on their websites and hardly aware of them of any action of CSR;also appeared in local newspapers is scarce and is linked to strictly business aspects. However, a survey of the managers of these firms reveals that the vast majority are ready to expand ties with their environment.

Palabras clave : CSR; Disclosure Scientific; Communication; Biotech SMEs; citizens.

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