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Observatorio (OBS*)
versión On-line ISSN 1646-5954
Resumen
ORELLANA, José Luis Meza. Comunicación Internacional: Un análisis cuantitativo de la función de comunicación internacional para la movilidad internacional estudiantil. OBS* [online]. 2017, vol.11, n.1, pp.01lpage=19-. ISSN 1646-5954.
The present paper offer an exploratory vision of the strategies and behaviors of international communication on Chilean and Spanish universities. Through a survey applied to 66 Directors of International Communications, we found out that the International Relations Office is in charge of international communications in Chile, in an 86% of the cases. On the other hand, in Spain, in the 40% of the universities, International Relations Office performs this job, but in the 44% of the institutions, this responsibility also rely on two offices, International Relations and Communications. It seems they have not periodical plans of International Communications (only 29% of Chilean and Spanish universities has it), also budgets not appear very often (43% of Chilean and 36% of Spanish universities has it). Neither the team nor the responsible of international communication has preparation in Communications. In both countries, universities use traditional printed brochures, fairs and international missions and web sites as more common international communication activities. This paper presents some ideas of how the management of international communications is structured in universities and it suggest some future research lines that could help to increase the knowledge frame, for the professionalization of the International Communications in the Universities.
Palabras clave : International Public Relations; International Communications; University Internationalization; Strategic Communication; Students exchange; International reputation.