Resumen

CANO, Jose Alejandro  y  ROJAS, Jose Jaime Baena. Limitaciones en el uso y apropiación de tecnologías de información y comunicación para la negociación internacional en empresas colombianas. OBS* [online]. 2017, vol.11, n.1, pp.111lpage=133-. ISSN 1646-5954.

This article establishes the main obstacles to use and appropriate information and communication technologies (ICT) for the international negotiation process. For this, a research in 380 Colombian enterprises engaged in import and / or export operations is conducted, supported in a telephone survey to identify the reasons that affect the use of ICT. Within results, it is noted that the main reason for non-use specialized ICT is the lack of knowledge about the existence of these, so a characterization of these technologies is performed, based on a literature review. It is concluded that to improve the level of use and appropriation of specialized ICT, it is required a greater divulgation about the functionality, applicability and benefits that they offer to organizations.

Palabras clave : Information Communication Technologies; ICT; International Negotiation; use and appropriation; characterization.

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