Abstract

GESTAL, Montse Vázquez; BASTIDA, Sandra Ortega  and  SOUTO, Ana Belén Fernández. The use of children in solidarity communication campaigns. The case of Manos Unidas. OBS* [online]. 2018, vol.12, n.2, pp.173-195. ISSN 1646-5954.

The communication of NGO's is aimed at highlighting the deficiencies in specific populations, with the goal of finding efficient alternatives or solutions. This is a transmission channel used to help individuals understand how the inhabitants of developing countries live, or survive. These communications ofter use children as a a trigger, either to inform or to persuade, depending on the campaigns. In this article, we analyze the work of the NGO Manos Unidas through the advertising spots they have produced to promote their activities, with the objective of analyzing the presence of children and the goals that the organization intends to reach by using this kind of images.

Keywords : solidarity communication; NGO's; children; awareness.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )