Abstract

DELIMA-RUIZ, Sergio  and  GUTIERREZ-COBA, Liliana. Televised football: an experience enriched through the use of second screens. OBS* [online]. 2018, vol.12, n.2, pp.241-255. ISSN 1646-5954.

In Colombia the televised football is one of the mostly consumed events, but fans already not only see the game on TV, they also take part of the meeting through their mobile screens. This study seeks to understand the motivations and gratifications that lead to this new type of consumer behavior. For this, surveys were conducted to 384 fans who consume Colombian professional football on TV and at the same time use a second screen. Subsequently, interviews were conducted to refine the results of the survey. The most realized activity is comments for social networks, which is related principally to the need to share with others and to improve knowledge on football. The main benefit received by using the second screen is being updated, followed by the gratification of obtaining mood or laughter. The findings provide insights on how companies that guide in football broadcasts could generate content in second screens to better engage football fans.

Keywords : Second screens; gratification; multiscreen; football.

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