Abstract

CANO-ORON, Lorena  and  LLORCA-ABAD, Germán. The invisible setting of digital space: the Facebook case. OBS* [online]. 2018, vol.12, n.3, pp.106-121. ISSN 1646-5954.

Neutrality does not exist in the Internet. The digital space can be automatically adapted to each user's profile. Internet companies can access even with no permission to our personal data, and can adapt content to it customizing our news feed silently, thus determining our web experience. This exploratory research, firstly addresses the description of the digital public space. Secondly, it proposes a typology of digital spaces that are defined by the degree of adaptation of content to the user. Finally, it presents a case study of personalized digital social space. Specifically, the study focuses on the Facebook case and uses as main reference the experiment conducted by the social network Facebook, which involved altering the contents of the News Feed of 689.000 people

Keywords : Personalization; digital public space; Filter bubble; Facebook; News Feed; algorithm.

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