Abstract

DIAZ, Javier Bustos  and  DEL OLMO, Francisco Javier Ruiz. Photography on Twitter as a form of political image: The case of the general elections of 2015 in Spain. OBS* [online]. 2018, vol.12, n.4, pp.178-199. ISSN 1646-5954.

The purpose of this paper is to analyze the visual aspects of the official profiles on Twitter of the main candidates for the Spanish general election of 2015. For this purpose, a qualitative methodology is used through a category system applied to the study sample, which is composed of 527 images. This research concludes that the management of the images made by the profiles of the main political candidates, who attend the general elections, focuses especially on the figure of the politician, leaving aside fundamental aspects such as the presentation of proposals and new initiatives for citizenship.

Keywords : Political Communication; Twitter; image; elections; Spain.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )