Abstract

JANUARIO, Soraya Barreto; RODRIGUES LIMA, Cecília Almeida  and  LEAL, Daniel. Women's soccer on the media agenda: a thematic analysis of the 2019 FIFA's World Cup coverage on Brazilian news websites. OBS* [online]. 2020, vol.14, n.4, pp.42-62.  Epub Feb 28, 2022. ISSN 1646-5954.  https://doi.org/10.15847/obsobs14420201590.

This paper presents an analysis of the media coverage of the 2019 Women's Soccer World Cup, in Brazilian sports news websites (Globo Esporte, UOL Esporte, ESPN, Torcedores.com and Placar). It aims to map the space granted to this year's World Cup, in which there has been a significant increase in television media coverage, which included TV Globo, the country's leading network, compared to previous editions. The theoretical framework discusses the relationship between the concepts of agenda-setting and newsworthiness to interpret the large quantitative and qualitative growth in coverage on women’s soccer, until recently practically invisible in the eyes of the mainstream media. The method used to process and classify the 926 units present in the corpus was content analysis, from which it was possible to identify patterns and thematic recurrences in the media coverage of the World Cup. Among the main results, we highlight a 533% growth in the number of news between the 2015 and 2019 World Cups on Brazilian sports websites. The research is a theoretical contribution to the Sociology of Journalism, Communication Science and studies about women's football in Brazil.

Keywords : Women’s soccer; Journalism; Content analysis; Women’s World Cup; Newsworthiness.

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