Abstract

POY, Raquel  and  GONZALES-AGUILAR, Audilio. MOOC success factors: some critical considerations. RISTI [online]. 2014, n.spe1, pp.105-118. ISSN 1646-9895.  https://doi.org/10.4304/risti.e1.105-118.

Massive online open courses (MOOC) are reshaping e-learning organizations worldwide. E-learning strategists have begun increasingly to utilize and integrate MOOC platforms in their online learning systems. MOOC, one of the tools that have emerged from the combination of e-learning courses and social networks models, has been integrated into many educational programmes. Since MOOC are a relatively new learning technology, this paper is intended to identify and measure its critical success factors from the review of scientific literature and the statistics shown for major platforms. In line with the literature, four factors were identified and measured, namely, educational software design, dropout rates, universal scope, and business strategy. A sample of 35 MOOC platforms with more than 7000 courses was used to review the proposed analytical factors. The two areas that appear to be most critical are low interactivity and a business strategy designed without adequate participation of the educational community.

Keywords : Massive online open courses MOOC; e-learning; digital divide; educational dropping-out; educational software.

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