Abstract

GOMEZ, Mª Cruz Sánchez; VICARIO, Beatriz Palacios; GARCIA, Camino López  and  GARCIA, Ana Sánchez. Perceptions of entrepreneurs in rural SMEs in relation to ICT integration. RISTI [online]. 2014, n.spe2, pp.71-84. ISSN 1646-9895.  https://doi.org/10.17013/risti.e2.71-84.

This study is the result of an initiative aimed at learning the perceptions that owners of SMEs in the rural context about the use of ICT in their work. Our main objective is to provide a practical view of the use of technological tools in the business sector in order to identify specific needs and implement programmes for training, updating, and improvement addressed to both entrepreneurs and their employees. The Internacional Center of Advance Technologies (CITA) has put this programme into practice with a view to obtaining the information necessary to create ad hoc training programmes. A quantitative methodology is used, and data were collected through focal groups in which participated 48 employers. The results reflect a lack of information on the use and potential of ICTs need advice to optimize resources, ensure technical and training courses tailored to the demands staff.

Keywords : perceptions; attitudes; beliefs; small businesses; research.

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