Abstract

TEIXEIRA, Fátima Regina; MAYR, Luiz Roberto; PAISANA, António Viera  and  VIEIRA, Filipa Dionísio. Methodological choices in scientific research: use of the Saunders approach on the study of the culture influence on clusters competitivity. RISTI [online]. 2014, n.spe2, pp.85-98. ISSN 1646-9895.  https://doi.org/10.17013/risti.n.85-98.

This article aims to present, based on Saunders etal., the methodological choices that are adopted in a scientific research about the influence of local culture on organizational culture and competitiveness, in a study on the malacoculture cluster of Florianópolis, in southern Brazil. Saunders believes that the successive choices of the researcher in relation to philosophies, approach, strategies, methods of collection and analysis of data, time horizon and techniques and procedures for collecting and analyzing data are what characterize the scientific research. The paper aims to demonstrate that showing the methodological choices is a form of reflection which enables to significantly increase the consistency of the research model.

Keywords : qualitative methods; case study; cluster.

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