Abstract

RUIZ, Enrique Ismael Meléndez  and  ALMAZAN, Demian Abrego. The role of trust in the intention to use e-commerce. RISTI [online]. 2021, n.42, pp.30-45.  Epub June 30, 2021. ISSN 1646-9895.  https://doi.org/10.17013/risti.42.30-45.

The Internet provides several qualities that make consumers willing to adopt it continuously as a means of purchase, which arouses interest in understanding the factors that may predispose them, so the objective of this paper is to analyze how the perception of trust towards this tool influences the intention to adopt this behavior. Data were collected from 354 people over 18 years in the state of Tamaulipas, Mexico. The statistical technique of structural equations was applied for its analysis. The importance of trust and perceived attitude as an antecedent of the intention to use e-commerce in the state of Tamaulipas is highlighted. The results are useful for commercial companies interested in improving business strategies and web-based technologies that allow them to attract and retain customers, especially at critical junctures such as the current pandemic.

Keywords : E-commerce; trust; attitude; purchase intention.

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