Resumen

SANCHEZ, Juan Diego Sánchez. Structuring model of the Internet electronic consumer purchase decision in the electronic in Costa Rica; A neuro explorative approach. RISTI [online]. 2022, n.47, pp.109-127.  Epub 30-Sep-2022. ISSN 1646-9895.  https://doi.org/10.17013/risti.47.109-127.

the paper addresses two relevant aspects in the study of the tangible goods purchase decision through the Internet in Costa Rica. Specifying in the first place the buyer profile, based on the person´s own data, but analyzed inductively from an eventual neural perspective, demonstrating the possible neurobehavioral activations that the person could be generating. The second part of the paper points out the conforming elements of the person's electronic purchase decision, indicating the structural aspects of this behavioral pattern, which is also analyzed from the buyer's neurobehavioral perspective, thus managing to detail the aspects that define its final structuring. It ends with a proposal of an equation for the observance of the specific decision in an orderly and systematic way, allowing to generate a model for its eventual application.

Palabras clave : E-Commerce; Behavior; Consumer; Neuro-conduct; Buying decision; Profile; Equation.

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