Abstract

COSTA, Pedro Rodrigues. Impacts of Captology. Problems, challenges and some consequences of “viewing” the network screen. SOCIOLOGIA ON LINE [online]. 2020, n.23, pp.74-94.  Epub Jan 11, 2022. ISSN 1647-3337.  https://doi.org/10.30553/sociologiaonline.2020.23.4.

Updating the state of the art on issues, challenges and consequences of the digital age, this article suggests that giving “views” to the network screen has become increasingly dangerous. Algorithms and strategies to induce behaviors and opinions are at the service of an “attention market”. Large companies in the digital sector have specialized in the field of attention, in the imprisonment of subjects to the screen. Several theories and effects have been applied to algorithms and interactive schemes that guide subjects not only towards information or leisure, but also to psychosocial impacts and consequences that become problematic for health, social and mental. In addition, by listing a set of consequences generated by the digital age (e.g., darkness, nomophobia, phubbing, atazagoraphobia, etc.), this article problematizes and compiles these and other threats and impacts underlining the importance of considering the act of “giving views on the network screen” a powerful and complex “acting”, unpredictable in sociotechnical individuation.

Keywords : screen; captology; impact; algorithms..

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