Abstract

RODRIGUEZ, Áurea Vieira; LOPEZ-GUZMAN, Tomás  and  GARCIA, Juan Rodríguez. Analysis of the wine tourist in the designation of origin for Sherry (Spain). TMStudies [online]. 2013, vol.9, n.2, pp.37-43. ISSN 2182-8458.

The current motivations of tourists is allowing the organization of new products and destinations which strive to fulfill the recent demands of travellers, who have placed a premium on not only the sense of sight, but also many of the other senses as well. This is permitting certain areas which were traditionally rural and disconnected from typical tourism routes to contemplate organizing tourism based on promoting novel products, which respond to the new likes and dislikes of tourists, and is allowing for the development of certain areas and the reconstruction of the ever-important industrial fabric based on tourism in these zones through the creation of different types of clusters centered in tourism companies.  In this paper we present research centered on wine tourism, specifically that which is Designation of Origin Jerez-Xérès-Sherry, in Spain. This designation revolves around a wine route in which around 500,000 people visit these bodegas annually, making it the most important wine route in Spain. To this end we present the results of field work done with tourists inside the bodegas themselves where the ideas and perceptions of these travellers are revealed to show the primary motives and characteristics of their trip. The principal results of the study suggest that the tourists are satisfied with the bodegas they have visited, the importance of the relationship which exists between local gastronomy and the growing interest which exists in everything related to wine culture.

Keywords : Wine tourism; sherry; gastronomy; tourist routes; Spain.

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