Abstract

MORENO, Manuel Rey; MOLINA, Cayetano Medina  and  MORENO, Ramón Rufín. Satisfacción, lealtad y colectivismo en destinos culturales: Satisfaction, loyalty and collectivism in cultural destinations. TMStudies [online]. 2013, vol.9, n.2, pp.44-49. ISSN 2182-8458.

Many studies have analyzed the impact of destination image on tourist satisfaction and loyalty, including different mediating variables both affective and cognitive. This article will attempt to determine whether the representative model of visitors' future behavior (satisfaction and loyalty), viewed in terms of expectations, disconfirmation, satisfaction, emotions and loyalty, follows a universal common pattern or whether that behavior actually differs, when the model is applied to cultural destinations offering different attractions. The conclusion is that there is a different pattern for urban cultural destinations which include beaches among their attractions.

Keywords : Cultural destination; emotion; expectations; disconfirmation; tourist satisfaction.

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