Abstract

JESUS, Maria Margarida Nascimento  and  BATISTA, Tiago Miguel Ferreira. The corporate social responsibility in the Algarve. TMStudies [online]. 2014, vol.10, n.Especial, pp.111-120. ISSN 2182-8458.

Corporate social responsibility is a major topic of our days, because there is a growing interest in society in this issue and a growing expectation that companies contribute to the society where they are located. The world is constantly changing and if a company does not keep up with the developments arising from these changes, it runs the risk of being excluded by consumers as they increasingly seek quality parameters, to which they have added sustainability. Corporate social responsibility can be checked by business practices for sustainability, from a socio-economic point of view, as well as culturally and environmentally. The concept of profit at all cost is gradually being replaced by the concept of responsible profit. This study's main objective is to research the perception of managers about the practice of corporate social responsibility in the Algarve companies where they work. The study began with a literature review that allowed the study of the most important concepts related to the subject of corporate social responsibility. This was followed by an empirical study that involved the administration of a survey to some company managers based in the Algarve region. For data statistical analysis, we used univariate and multivariate techniques. The results showed that managers who participated in the study have the perception that companies in the Algarve are increasingly aware of the need to adopt internal corporate social responsibility practices, that is, socially responsible practices primarily directed at their employees.

Keywords : Corporate social responsibility; organisational culture; stakeholder theory.

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