Resumen

CONESA, Juan Andrés Bernal; PENALVER, Antonio Juan Briones  y  NIETO, Carmen de Nieves. CSR and technology companies: A study on the motivations of implementation and integration in Spanish companies. TMStudies [online]. 2016, vol.12, n.2, pp.154-164. ISSN 2182-8458.  https://doi.org/10.18089/tms.2016.12217.

In this article a structural equation model is proposed to explain the motivations of implementing Corporate Social Responsibility (CSR) measures in Spanish technology companies and its linkage with other standardized management systems before CSR implementation. The analysis of CSR in technology companies is in an initial state, as shown by the literature analyzed. The study was conducted in companies located in Spanish Science and Technology Parks. For this study, a survey was sent and structural equation model was used. Model results show that there is a positive, direct and statistically significant relationship between the motivations, previous management systems, implementation of CSR and the real integration of CSR in the organization. The links between the motivations of CSR, CSR actions and their integration in technology companies are reliably and empirically demonstrated.

Palabras clave : Corporate social responsibility; motivation; technology companies; integration; structure equation modeling.

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