Abstract

FERNANDEZ-SOUTO, Ana Belén; VAZQUEZ-GESTAL, Montse  and  PUENTES-RIVERA, Iván. Communication and crisis management in Galician companies: study of its evolution in the last two years. Comunicação e Sociedade [online]. 2020, vol.spe2020, pp.53-68. ISSN 1645-2089.  https://doi.org/10.17231/comsoc.0(2020).2740.

This study analysed the communicative approach followed by Galician companies classified as “highly polluting” in crisis situations. Taking as a starting point the Registro Estatal de Emisiones y Fuentes Contaminantes, dependent of the Ministerio de la Transición Ecológica (PRTR Spain), the universe under study has been established and the communicative activity of the 87 companies based in Galicia with the highest polluting emissions index (sum of waste and emissions, data referring to 2016) has been analysed through in-depth interviews. The results are compared with those obtained two years ago, in the first phase of the study, when information was collected from 120 companies (data from 2014). The purpose of the study is to carry out an analysis of crisis management of this companies and thus be able to assess the communication activity in this sector, as well as its evolution in recent years (2014-2016).

Keywords : communication; crisis; pollution; management; public relations; Dircom.

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