Abstract

GUERRA, Josenildo Luiz. The Strategic Approach to Quality in Journalism: Innovation, Technology and Applied Research. Comunicação e Sociedade [online]. 2023, vol.44, e023023.  Epub Dec 31, 2023. ISSN 1645-2089.  https://doi.org/10.17231/comsoc.44(2023).4736.

This article addresses the quality of journalism from a strategic perspective (Paladini, 2005), according to which quality is an organisational effort that integrates external conditions and demands with internal actions, from planning to final product delivery. In order to implement this perspective, it will be necessary to think about quality in journalism beyond the concept mainly focussed on product evaluation towards a concept based on the development of quality management systems (QMS). The QMS is a set of integrated actions that aligns assessment with editorial management guidelines, production processes and products. The implementation of this proposal requires investment in innovation in two complementary movements to develop: (a) a QMS for journalistic organisations, which contains assessment methods with metrics for outcomes and editorial management models, processes and products that incorporate the assessment methods and their metrics; and (b) computerised systems capable of enabling the implementation of the QMS using the technological resources available, in terms of structured journalism, exploiting the potential of digital journalism in databases. The strategic approach to quality in journalism is not attainable with the know-how currently available in the sector. Investment in applied research and experimental development in journalism is crucial to fostering editorial and technological innovation to produce the transformation required to craft a new journalistic intelligence that bolsters credibility with quantifiable editorial quality data and ensures the sector’s long-term sustainability.

Keywords : quality in journalism; quality management system; technology; innovation; applied research.

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