Abstract

SUBTIL, Filipa  and  SILVEIRINHA, Maria João. Gender equality plans in the media: to a (re) consideration of the portuguese case. Media & Jornalismo [online]. 2017, vol.17, n.30, pp.43-61. ISSN 1645-5681.  https://doi.org/10.14195/2183-5462_30_3.

National Plans for Equality are one of the policy instruments that national governments use as expressions of commitment to gender quality and other disadvantaged groups towards equality. An analysis of these Plans, in the Portuguese case, shows that although broadly important gains were made during their first adoption, one of their concern areas - women and the media - was always only briefly covered. However, they are the sole forms of explicit reference to this issue in national policy documents. We conclude that the national policy in the subject of women and the media has been done mostly under the incentive of European initiatives without enough emphasis on their implementation and efficiency.

Keywords : Equality Plans and the media; gender; media policies.

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