Abstract

BOECHAT, Anna Carolina  and  BARRETO, Ana Margarida. A conceptual reflection about Corporate Social Responsibility and its relation with Strategic Communication. Media & Jornalismo [online]. 2018, vol.18, n.33, pp.25-41. ISSN 1645-5681.

Corporate Social Responsibility (CSR) has become increasingly important for organizations, consolidating itself as a preponderant factor in the level of Strategic Communication (SC) for the creation of greater competitiveness and value for different stakeholders. The purpose of this article is to provide a framework about this topic, outlining the origin and evolution of this inevitable theme of the 21st century, tracing some points where the proximity between CSR and SC is evidenced.

Keywords : Corporate social responsibility; strategic communication; ethics; sustainability.

        · abstract in Portuguese | Spanish     · text in Portuguese     · Portuguese ( pdf )