Resumen

BOECHAT, Anna Carolina  y  BARRETO, Ana Margarida. A conceptual reflection about Corporate Social Responsibility and its relation with Strategic Communication. Media & Jornalismo [online]. 2018, vol.18, n.33, pp.25-41. ISSN 1645-5681.

Corporate Social Responsibility (CSR) has become increasingly important for organizations, consolidating itself as a preponderant factor in the level of Strategic Communication (SC) for the creation of greater competitiveness and value for different stakeholders. The purpose of this article is to provide a framework about this topic, outlining the origin and evolution of this inevitable theme of the 21st century, tracing some points where the proximity between CSR and SC is evidenced.

Palabras clave : Corporate social responsibility; strategic communication; ethics; sustainability.

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