Services on Demand
Journal
Article
Indicators
- Cited by SciELO
- Access statistics
Related links
- Similars in SciELO
Share
Media & Jornalismo
Print version ISSN 1645-5681On-line version ISSN 2183-5462
Abstract
CARRAMENHA, Bruno. Strategic communication?: Notes on professional practice in Brazil based on an analysis of the profile of management practitioners. Media & Jornalismo [online]. 2018, vol.18, n.33, pp.187-203. ISSN 1645-5681.
This paper presents the profile of ten communications professionals revealed in a qualitative research. Through the most frequent characteristics in their discourse they were divided in three groups, the self-promoters, the articulators and the executers, evidencing aspects of the performance of the communications practitioners in the Brazilian industry. It is intended, then, through literature research on contemporary work practices, the identification process of individuals and the areas of performance of communication management in organizations, to propose a critical analysis regarding each of these groups of profiles.
Keywords : Identity; immaterial work; employee communications; organizational communications.