Resumen

PEREIRA, Manuel Sousa. The relevance of talent management and its incremental impact on organizational strategy: A qualitative study. Media & Jornalismo [online]. 2018, vol.18, n.33, pp.219-234. ISSN 1645-5681.

This work aims to systematize and contextualize relevant theoretical and practical considerations in the dynamics of talent management in a business context, as well as observe in the practical implementation in small and medium enterprises in the north of Portugal. The first part was composed by a literature review related to the theme and in the second part a qualitative study adapted from Vroom (1964, quoted by Chiavenato, 2014) was developed, using in-depth interviews as a tool for collecting information. As expected results we intend to characterize, systematize and understand the best ideas, reflections and practices in talent management and their impact on organizational innovation. The use of a single source of information collection among those in charge of communication management in organizations through in-depth interviews, limiting the dialectics of global understanding of their views on the subject. In practical and operational terms, it is possible to understand the dynamics of employees’ individual efficiency in the organizational strategy and systematize relevant considerations on this theme. Its main contribution and value is to analyze and understand more efficiently the managers ‘attitude towards employees’ satisfaction, involvement and commitment, and their relevance to performance and organizational reputation.

Palabras clave : Communicational efficiency; talent management; organizational strategy.

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