Abstract

CHIESA, Carolina Dalla  and  MULLER, Mariana Scalabrin. The shape of crowdfunding calls for Journalism: a content analysis on Kickstarter (2010-2018). Media & Jornalismo [online]. 2020, vol.20, n.36, pp.55-72. ISSN 1645-5681.

The media landscape has drastically changed during the past decade with the emergence of new models and platforms allowing citizens to become amateur journalists and news publishers. Alongside traditional players, newcomers and do-it-yourself initiatives emerged in this market with the help of platforms that seek to engage with a potential audience and offer alternative funding means, such as crowdfunding. Success cases and innovative examples abound in the literature, often on a case-based analysis, showing the potential this funding model has to support local projects and investigative journalism. It is the aim of this paper to descriptively unveil the characteristics of such calls via a content analysis using the Kickstarter website, as this typically represents the reward-based crowdfunding model. This study contributes to discuss not only the features of calls but, furthermore, to which extent crowdfunding seems to emerge novel ways of creating and sharing media content.

Keywords : crowdfunding; journalism; content analysis; kickstarter.

        · abstract in Portuguese | Spanish     · text in English     · English ( pdf )