Resumo

DAYAN, Daniel. Remembering two friends, revisiting two books: Personal influence and Media events. Media & Jornalismo [online]. 2022, vol.22, n.41, pp.41-58.  Epub 31-Dez-2022. ISSN 1645-5681.  https://doi.org/10.14195/2183-5462_41_2.

This essay is about two close friends of mine, Elihu Katz and Todd Gitlin. It offers a re-exploration of two books: Personal influence and Media events. Starting with Media events (1992), I ask whether it extends the thrust of Personal influence or detracts from it to the point of sometimes contradicting it. Then I move to Personal influence (1955) and look at the circumstances of its writing and reception. Since I was a child when the book came out, I rely on the impressive volume that The Annals of American Political and Social Science devoted to its genesis. This volume includes strong critiques, and I discuss many of them, including the most radical ones. Yet there are many reasons why I believe the book to be no less important today than when it came out. I also suggest that, despite their famous feud, my two friends sometimes agreed.

Palavras-chave : Personal influence; Media events; Elihu Katz; Todd Gitlin.

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