Abstract

MAGALHAES, Alexandre  and  OLIVEIRA, Fernando. Visual synthesis languages of the DNA of the Star Michelin gastronomic brands. Comparative Case Studies. Revista Convergências [online]. 2020, vol.13, n.26, pp.149-166.  Epub Nov 30, 2020. ISSN 2184-0180.  https://doi.org/10.53681/c1514225187514391s.26.52.

This study focuses on the use of Diagrams in the process of systems analysis and Visual Brand Identity language. The comparative study of Gastronomic Star Michelin brands cases was developed in order to understand their DNA and positioning in relation to the communication elements used.

The results obtained, allowed us to understand the different visual languages among the BRANDS, from their visual component, through the name, symbol, typography, colour, through the complementary elements, imagetics, shapes, sound among others. This combination allows us to reflect on their characteristics and what makes them different and bring them closer together, allowing us to have a better control over this visual universe, as well as the implementation of their DNA.

In short, despite the different languages, we conclude that the brands maintain their positioning.

Keywords : Gastronomic Brands; Michelin Star; Diagrams; Brand Language; Visual Language.

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