Abstract

CAMPOS, Amanda Queiroz. Fashion events during the Covid-19 pandemic: the experience of digital OCTA Fashion. Revista Convergências [online]. 2022, vol.15, n.30, pp.23-34.  Epub Nov 30, 2022. ISSN 2184-0180.  https://doi.org/10.53681/c1514225187514391s.30.132.

The Covid-19 pandemic has accelerated the digitalization of fashion's creation, production, communication, and consumption. The standards of social isolation and the closure of airports made it impossible to hold in-person fashion events. In such a scenario, brands and designers found solutions to launch their collections. At the University of the State of Santa Catarina, the impossibility of returning to in-person activities led to the promotion of the graduation show, OCTA Fashion, digitally. This article presents an experience report of the organization and the execution of the event OCTA Fashion, demonstrating how tasks were divided into work teams. As a result, the fashion film was launched in December 2021

Keywords : fashion show; digital fashion; fashion film; fashion education; Covid-19.

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