Abstract

FARIA, Eduardo; ALVES, Andreza  and  ANDRADE, José Gabriel. Multimodal engagement in WhatsApp stickers: verbal-visual analysis to understand the context. JDMI [online]. 2022, vol.5, n.13, pp.73-87.  Epub Dec 30, 2022. ISSN 2184-3120.  https://doi.org/10.34624/jdmi.v5i13.28855.

The present study seeks to reflect on the representation of the body in the dialogic construction in messaging applications, with emphasis on WhatsApp, as well as on technological devices, considering the conversion of bodies into multimodal messages. For that, we make use of what we call here as “stickers-bodies”, as an object of analysis and reflection - which are nothing more than the figures present in the application under study - and that in contemporary times participate in the construction of dialogues in technological and in cyberspace. Sharing the same space occupied for years by emojis, emoticons and smiles, stickers correspond to new developments in the construction of dialogues that make use of representations of bodies and human expressions. Thus, bodies, as images, say as much as words, revealing codifiable information in objective and subjective ways through different semiotic modes found in multimodality. In this way, we continue with the bibliographic contribution of the studies of social semiotics by Kress and Van Leeuwen (1996; 1998; 2001) to carry out the verbal-visual analysis of the bodies-stickers in dialogues within the WhatsApp application.

Keywords : Multimodality; Whatsapp; stickers; Multimodal language; Multimodal body.

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