Abstract

VAZ, Amanda Maria de Albuquerque  and  MORI, Valéria Deusdará. Subjective Configurations of Psychotherapy in its Advertisement on Instagram: Thoughts on the Practice of Psychotherapists. NTQR [online]. 2022, vol.15, e759.  Epub Mar 07, 2023. ISSN 2184-7770.  https://doi.org/10.36367/ntqr.15.2022.e759.

In the field of psychotherapy, there is a gap in scientific knowledge concerning the paths and the impacts of using social media to advertise both psychotherapy and psychotherapists. With our study, we wish to contribute on that matter, directing our research specifically to this advertising on Instagram. We took Theory of Subjectivity as our theoretical frame because it allows visualizing and representing, in its complex understanding of human processes, the recursive ways in which human reality and action take place individually and socially in a concrete history and culture. Our goals were: 1) to investigate and discuss subjective configurations of psychotherapy in its advertisement on Instagram, and 2) from that, to debate the practice of psychotherapists. This paper is divided in: 1) introduction, 2) methodology, 3) information construction and analysis, and 4) final remarks. In the introduction, we present Theory of Subjectivity, debate the field of psychotherapy and define our investigation questions. In the methodology section, we discuss the method we used - constructive-interpretative method -, as well as present our research’s participants, place and instruments. In the information construction and analysis section, that correspond to our results and our discussion, we present our hypothetical-theoretical movement, recursively developed with what we experienced on the field, as well as show our theoretical production on the subjective processes of one of our research’s participants. In the final remarks section, we address our investigation questions. The thoughts on the practice of psychotherapists that our study allowed us to weave are present in all sections of this paper.

Keywords : Subjectivity; Qualitative research; Psychotherapy; Psychotherapists; Clinical psychology.

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