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Revista de Gestão dos Países de Língua Portuguesa
Print version ISSN 1645-4464

 

Table of contents
RGPLP vol.16 no.3 Lisboa Dec. 2017

 Editorial
  
 
        · text in Portuguese     · Portuguese ( pdf )
  
 Artigos
  
 ·  Marketing social good
French, Jeff

        · abstract in English | Portuguese | Spanish     · text in English     · English ( pdf )
  
 ·  Social marketing in Brazil. History, challenges, and an agenda for the future
Mazzon, José; Carvalho, Hamilton

        · abstract in English | Portuguese | Spanish     · text in English     · English ( pdf )
  
 ·  The problem of social exclusion in the EU. Can social marketing solve the situation? A behavioral economics perspective
Morato, Marco Antonio; Lizana, Antonio; Mestanza, Josefa

        · abstract in English | Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )
  
 ·  “Olá! Estás a ouvir-me?” An exploration of health information seeking and likely comprehension of Internet-based health information in Portuguese and English
Dahl, Stephan; Eagle, Lynne; Souza, Victor

        · abstract in English | Portuguese | Spanish     · text in English     · English ( pdf )
  
 ·  The Easter Bilby as a counter-marketing strategy for biodiversity conservation
Veríssimo, Diogo

        · abstract in English | Portuguese | Spanish     · text in English     · English ( pdf )
  
 ·  The British national policy on social marketing revisited
Santos, Carlos Oliveira

        · abstract in English | Portuguese | Spanish     · text in Portuguese     · Portuguese ( pdf )
  

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