 Apresentação |
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| | · Advertising: theories, methods and practices - Introductory note
Ferreira, Ivone
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| Artigo |
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| | · May the Force be with you - the challenges of advertising in the new communicational galaxy
Balomas, Sara
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| | · Advertising versus the new contexts of the Digital era: privacy, transparency and disruption
Cádima, Francisco Rui
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| | · Positioning of young Brazilian radios in social networks: interactivity strategies and actions
Prata, Nair; Lopez, Débora Cristina; Freire, Marcelo; Avelar, Kamilla; Diehl, Danielle
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| | · Smartphones: the nervous system of liquid communication
Silva, Paulo; Seabra, Cláudia; Cunha, Isabel Ferin
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| | · Brands, products and themes in television fiction: an essay on placement as a production strategy
Brandão, Nuno Goulart; Burnay, Catarina Duff
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| | · The Advertising: a field in transformation
Schuch, Lucas Alves; Petermann, Juliana
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| | · Foray into analysis models for advertising image
Ferreira, Ivone
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| | · Emotive forms of persuasive discourse
Mateus, Samuel
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| | · Rhetoric of affections: advertising, seduction and truth
Barroso, Paulo
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| | · The advertising discourse that incite fear and superstition
Cândido, Danielle; Amaral, Maria Virginia Borges
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| | · Advertising in Brazil: professional identities and work organization in the agencies
Rocha, Everardo; Aucar, Bruna
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| | · Advertising with the argument at origin. An exploratory approach to the Porto city brand and Port wine brand
Lobo, Paula; Ferreira, Ivone
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| | · Personal traits behind the intention to Donate Blood
Barreto, Ana Margarida
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| | · The humanitarian crisis as an advertising subject: some ethical and legal questions
Amorim, Ana
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| | · The advertising influence on the consumption of clothing and footwear brands in a youth context
Santos, Cristina
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| | · The nature of the scientific reputation phenomenon: the case of an university-industry consortia
Ruão, Teresa; Pessôa, Clarisse
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| | · The Impact of the purchase channel on unplanned purchases
Henriques, Inês; Barreto, Ana Margarida
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| | · Violation of procedural guarantees by the brazilian Media: an analysis of Case School Base/1994
Souza, Thaís dos Santos
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| | · Reflections on the discourse of the publicities from private organizations in face of the Brazilian political scene
Carareto, Mariana; Calonego, Renata; Andrelo, Roseane
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| | · Package: the image element of the product
Sena, Madalena
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| Recensão |
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| | · Hindman, M. (2018). The Internet Trap: How the Digital Economy Builds Monopolies and Undermines Democracy. Princeton, New Jersey: Princeton University Press
Acquarone, Eduardo
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| | · Snyder, T. (2017). Sobre a Tirania. Vinte Lições do Século XX. Lisboa: Relógio de Água
Cádima, Francisco Rui
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| | · Benkler, Y.; Roberts, H, & Faris, R. (2018). Network Propaganda: Manipulation, Disinformation, and Radicalization in American Politics. New York: Oxford University Press
Martins, João Carlos
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| | · McIntyre, L. (2018). Post-truth. Cambridge, MA: MIT Press
Rêgo, Patrícia de Matos Sá
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