<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0003-2573</journal-id>
<journal-title><![CDATA[Análise Social]]></journal-title>
<abbrev-journal-title><![CDATA[Anál. Social]]></abbrev-journal-title>
<issn>0003-2573</issn>
<publisher>
<publisher-name><![CDATA[Instituto de Ciências Sociais da Universidade de Lisboa]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0003-25732024000400402</article-id>
<article-id pub-id-type="doi">10.31447/202318</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Os propagandistas do ódio: o Bolsonarismo-raiz em ação]]></article-title>
<article-title xml:lang="en"><![CDATA[The propagandists of hate: Bolsonarism-rooted in action]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Messenberg]]></surname>
<given-names><![CDATA[Débora]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Camargos]]></surname>
<given-names><![CDATA[Bruno]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade de Brasília Departamento de Sociologia ]]></institution>
<addr-line><![CDATA[Brasília DF]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<numero>253</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_arttext&amp;pid=S0003-25732024000400402&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_abstract&amp;pid=S0003-25732024000400402&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_pdf&amp;pid=S0003-25732024000400402&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este artigo visa elucidar os significados e os padrões recorrentes da agitação bolsonaristaraiz ao longo das eleições gerais de 2018, assim como os afetos políticos mobilizados na sua vitoriosa propaganda política. Empreendeu-se ao levantamento das postagens emitidas por 31 dos principais formadores de opinião e influenciadores digitais bolsonaristas nas suas páginas oficiais do Facebook e nos seus canais de YouTube, durante o período autorizado para propaganda eleitoral. O inventário das ideias-força, que se repetiram e sustentaram os seus discursos políticos no decurso de tempo em foco, configurou os seguintes campos semânticos: o antipetismo, o conservadorismo moral, a exaltação do líder, o punitivismo e o neoliberalismo. A propaganda eleitoral bolsonarista-raiz, enquanto técnica de psicologia de massas, avivou afetos centrais para a mobilização política - o ódio, o medo, o ressentimento e a idolatria -, os quais foram intensamente explorados pelos seus agitadores como resultado da combinação entre meios racionais e fins irracionais.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article seeks to clarify the meanings and recurrent patterns of Bolsonarist-rooted agitation throughout the 2018 general elections, as well as the political affections mobilized in their victorious political propaganda. We undertook a survey of the posts issued by 31 of the main Bolsonarist opinion leaders and digital influencers on their official Facebook pages and YouTube channels during the authorized period for electoral propaganda. The inventory of the ideas-force that were repeated and sustained their political discourses during the time in focus, configured the following semantic fields: antipetism, moral conservatism, leader exaltation, punitivism, and neoliberalism. Bolsonarist-root electoral propaganda, as a technique of mass psychology, revived central affections for political mobilization - hate, fear, resentment, idolatry, and hope - which were intensely exploited by its agitators, as a result of the combination between rational means and irrational ends.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Bolsonarismo-raiz]]></kwd>
<kwd lng="pt"><![CDATA[propaganda eleitoral]]></kwd>
<kwd lng="pt"><![CDATA[agitadores]]></kwd>
<kwd lng="pt"><![CDATA[afetos políticos]]></kwd>
<kwd lng="en"><![CDATA[Bolsonarism-root]]></kwd>
<kwd lng="en"><![CDATA[electoral propaganda]]></kwd>
<kwd lng="en"><![CDATA[agitators]]></kwd>
<kwd lng="en"><![CDATA[political affections]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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