<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0872-8380</journal-id>
<journal-title><![CDATA[Forum Sociológico]]></journal-title>
<abbrev-journal-title><![CDATA[Forum Sociológico]]></abbrev-journal-title>
<issn>0872-8380</issn>
<publisher>
<publisher-name><![CDATA[CICS.NOVA - Centro Interdisciplinar de Ciências Sociais]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0872-83802019000100081</article-id>
<article-id pub-id-type="doi">10.4000/sociologico.4908</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Promoção de estilos de vida saudáveis: Uma distinção social?]]></article-title>
<article-title xml:lang="en"><![CDATA[Promotion of healthy lifestyles: A social distinction?]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Saraiva]]></surname>
<given-names><![CDATA[Pedro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade de Coimbra Centro de Estudos Sociais ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Portugal</country>
</aff>
<pub-date pub-type="pub">
<day>30</day>
<month>06</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>30</day>
<month>06</month>
<year>2019</year>
</pub-date>
<numero>34</numero>
<fpage>81</fpage>
<lpage>88</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_arttext&amp;pid=S0872-83802019000100081&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_abstract&amp;pid=S0872-83802019000100081&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_pdf&amp;pid=S0872-83802019000100081&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Nas sociedades capitalistas actuais, os estilos de vida saudável, assim como a ideia de &#8220;corpo ideal&#8221;, como sinal desses estilos, são promovidos através de elaboradas estratégias de marketing. Até que ponto se pode falar em distinção social entre classes na promoção destes estilos de vida ? Numa breve reflexão, baseada em literatura científica existente nesta área, discute-se a questão da distinção social na promoção de estilos de vida saudável, com especial enfoque na frequência de ginásios. Num primeiro momento o debate teórico incide sobre as &#8220;sociedades de consumo&#8221; e a promoção de estilos de vida saudável. Num segundo momento, apresentam-se e discutem-se estudos empíricos que mostram como a distinção social neste âmbito é uma realidade e outros que apontam para a massificação dos produtos e serviços associados aos estilos de vida saudável chegando hoje a um grande número de consumidores com recursos culturais ou económicos variáveis. Conclui-se que a resposta à questão inicial não é unívoca, mas que são notórios os esforços do Capitalismo para que a busca por um corpo perfeito e um estilo de vida saudável se difunda por todas as classes sociais.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract In today's capitalist societies, healthy lifestyles, as well as the idea of "ideal body" as a sign of these styles, are promoted through elaborate marketing strategies. To what extent can one speak of social distinction between classes in the promotion of these lifestyles? In a brief reflection, based on scientific literature in this area, we discuss the issue of social distinction in promoting healthy lifestyles, with special focus on gymnasium attendance. At first, the theoretical debate focuses on "consumer societies" and the promotion of healthy lifestyles. In a second moment, empirical studies are presented and discussed that show how the social distinction in this scope is a reality and others that point to the massification of the products and services associated to the healthy lifestyles reaching today a large number of consumers with cultural or economic resources. It is concluded that the answer to the initial question is not univocal, but that the efforts of Capitalism are notorious so that the search for a perfect body and a healthy lifestyle diffuses through all social classes.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[consumo]]></kwd>
<kwd lng="pt"><![CDATA[saúde]]></kwd>
<kwd lng="pt"><![CDATA[estilos de vida]]></kwd>
<kwd lng="pt"><![CDATA[distinção social]]></kwd>
<kwd lng="en"><![CDATA[consumption]]></kwd>
<kwd lng="en"><![CDATA[health]]></kwd>
<kwd lng="en"><![CDATA[lifestyles]]></kwd>
<kwd lng="en"><![CDATA[social distinction]]></kwd>
</kwd-group>
</article-meta>
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