Florinda Matos
Albino Lopes
Instituto Superior de Ciências do Trabalho e da Empresa, Management Research Center
Resumo. No contexto do novo paradigma da gestão do conhecimento, o capital intelectual, parece assumir, de forma crescente, a função de principal activo de uma empresa, pois é ele, efectivamente, que permite que a informação se transforme em conhecimento. Ora, considerando este contexto actual, em que os mercados se tornam mais competitivos e forçam as empresas a entrar numa dinâmica de inovação permanente, a gestão estratégica do capital intelectual parece constituir o activo mais valioso, residindo nele, normalmente, as fontes de vantagem competitiva. Diversos são os trabalhos de investigação que têm procurado abordar este tema e que apontam para a necessidade de se adoptar uma postura mais estratégica, pensando também no médio e longo prazo, valorizando mais os activos intelectuais na posse dos colaboradores de cada empresa, integrando-os nos processos de criação, manutenção e utilização do conhecimento. Este artigo irá apresentar as conclusões obtidas numa investigação realizada com o objectivo de identificar os parâmetros que poderão permitir avaliar, no campo empresarial, a gestão do capital intelectual. Esta pesquisa compreende a aplicação de um modelo de auditoria, que se revelou pertinente, numa amostra de pequenas empresas portuguesas. Os resultados obtidos apontam para o facto de as pequenas empresas apresentarem melhor performance no campo económico e social, quando equilibram os vários factores do modelo usado.
Palavras-chave: Gestão do capital intelectual, conhecimento, acreditação, inovação.
]]> Abstract. According to the new paradigm, the intellectual capital is seen to have taken progressivel y more a leading role in the companies, as it is through it, that information can be changed into knowledge. However, considering the current context where the markets become more competitive, force companies to be constantly innovating, the strategic management of intellectual capital seems to be the most valuable asset, as the main driver of competitive advantage. Varied research has been done on the subject and it indicates the need to adopt a more strategic posture, medium and long term. It is necessary to increase the validation of the intellectual goods, which the collaborators of each firm already have, integrating them in the knowledge, growth and creative processes. This paper will show the results of a research on identifying which parameter indicators will enable us to evaluate intellectual capital management. For the research, an audit model was used in a number of small Portuguese Companies. The results point to the fact that small Companies show a better performance in the economic and social fields when they balance the various factors shown in the model used.
Key words: Intelectual capital management, knowledge, certification, innovation.
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]]> Endereço: Instituto Superior de Ciências do Trabalho e da Empresa, Av. Forças Armadas, Edifício O.E.4, 1649-026 Lisboa, Portugal. E-mail: florinda.matos@iscte.pt ]]>