<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1646-5954</journal-id>
<journal-title><![CDATA[Observatorio (OBS*)]]></journal-title>
<abbrev-journal-title><![CDATA[OBS*]]></abbrev-journal-title>
<issn>1646-5954</issn>
<publisher>
<publisher-name><![CDATA[OberCom]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1646-59542020000300056</article-id>
<article-id pub-id-type="doi">10.15847/obsobs14320201579</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Plataformas de online dating: dinâmicas de incorporação e integração numa lógica de domesticação]]></article-title>
<article-title xml:lang="en"><![CDATA[Online dating platforms: incorporation and integration dynamics on a domestication logic]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sepúlveda]]></surname>
<given-names><![CDATA[Rita]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vieira]]></surname>
<given-names><![CDATA[Jorge]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,ISCTE - Instituto Universitário de Lisboa CIES-IUL - Centro de Investigação e Estudos de Sociologia ]]></institution>
<addr-line><![CDATA[Lisboa ]]></addr-line>
<country>Portugal</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,ISCTE - Instituto Universitário de Lisboa CIES-IUL - Centro de Investigação e Estudos de Sociologia ]]></institution>
<addr-line><![CDATA[Lisboa ]]></addr-line>
<country>Portugal</country>
</aff>
<pub-date pub-type="pub">
<day>30</day>
<month>09</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>30</day>
<month>09</month>
<year>2020</year>
</pub-date>
<volume>14</volume>
<numero>3</numero>
<fpage>56</fpage>
<lpage>78</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_arttext&amp;pid=S1646-59542020000300056&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_abstract&amp;pid=S1646-59542020000300056&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_pdf&amp;pid=S1646-59542020000300056&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Entre o conjunto de aplicações disponíveis parasmartphonesas específicas deonline datingtêm sido alvo de atenção por parte da imprensa e da academia. Porém, este interesse não se traduziu numa tentativa de descrição e problematização de comportamentos no âmbito da domesticação das mesmas. Face a esta lacuna, este estudo tem como objetivo identificar e caracterizar padrões de uso em função da fase de incorporação e concluir face à integração das plataformas deonline datingno quotidiano dos seus utilizadores. Para tal, recorreu-se a uma metodologia quantitativa através da aplicação de um questionário distribuído online e dirigido a utilizadores portugueses de plataformas deonline dating(n=326). Foi realizada uma análise de correspondência múltipla (ACM) e uma análise de agrupamentos (clusters) que indiciou a existência de três perfis distintos. Os perfis diferenciaram-se em função da dimensão incorporação no âmbito da temporalidade (antiguidade, frequência e intensidade de uso) e da socialização (iniciativa no envio da primeira mensagem, contacto de perfis e rutura comunicacional sem motivo aparente), assim como em função da dimensão integração (partilha de contacto alternativo, procura de informação nas redes sociais online e partilha de perfis com outros). Tais características permitiram concluir que os perfis se distinguem em função da experiência e de uma utilização mais ou menos consolidada. Adicionalmente a distinção também reside na transposição das lógicas comunicacionais para o ecossistema dos media sociais mais alargado, evidenciando o dinamismo do processo de domesticação.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Among the set of applications available for smartphones, those specific to online dating have been the focus of attention by the press and academia. However, this interest did not attempt to describe and problematize behaviors within their domestication. In view of this gap, this study aims to identify and characterize usage patterns according to the incorporation phase and conclude with the integration of online dating platforms in the daily lives of its users. To this end, a quantitative methodology was used through the application of a questionnaire distributed online and addressed to Portuguese users of online dating platforms (n = 326). A multiple correspondence analysis (MCA) and a cluster analysis were performed that indicated the existence of three distinct profiles. The profiles differed according to the incorporation dimension in terms of temporality (seniority, frequency and intensity of use) and socialization (initiative in sending the first message, contacting profiles and communicational disruption for no apparent reason), as well as in function of integration dimension (sharing alternative contact, searching for information on online social networks and sharing profiles with others). These characteristics allowed us to conclude that the profiles differ according to experience and more or less consolidated use. In addition, the distinction also resides in the transposition of communicational logics to the wider social media ecosystem, showing the dynamism of the domestication process.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Domesticação]]></kwd>
<kwd lng="pt"><![CDATA[plataformas online dating]]></kwd>
<kwd lng="pt"><![CDATA[Portugal]]></kwd>
<kwd lng="pt"><![CDATA[práticas]]></kwd>
<kwd lng="en"><![CDATA[Domestication]]></kwd>
<kwd lng="en"><![CDATA[online dating platforms]]></kwd>
<kwd lng="en"><![CDATA[smartphones]]></kwd>
<kwd lng="en"><![CDATA[Portugal]]></kwd>
<kwd lng="en"><![CDATA[practices]]></kwd>
</kwd-group>
</article-meta>
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