<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1646-9895</journal-id>
<journal-title><![CDATA[RISTI - Revista Ibérica de Sistemas e Tecnologias de Informação]]></journal-title>
<abbrev-journal-title><![CDATA[RISTI]]></abbrev-journal-title>
<issn>1646-9895</issn>
<publisher>
<publisher-name><![CDATA[AISTI - Associação Ibérica de Sistemas e Tecnologias de Informação]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1646-98952021000200062</article-id>
<article-id pub-id-type="doi">10.17013/risti.42.62-77</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Plataformas digitais e departamentos de comunicação/relações públicas: uma revisão sistemática]]></article-title>
<article-title xml:lang="en"><![CDATA[Digital platforms and communication/public relations departments: A systematic literature review]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Albuquerque]]></surname>
<given-names><![CDATA[Allana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Silva]]></surname>
<given-names><![CDATA[Telmo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade de Aveiro Departamento de Comunicação e Arte ]]></institution>
<addr-line><![CDATA[Aveiro ]]></addr-line>
<country>Portugal</country>
</aff>
<pub-date pub-type="pub">
<day>30</day>
<month>06</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>30</day>
<month>06</month>
<year>2021</year>
</pub-date>
<numero>42</numero>
<fpage>62</fpage>
<lpage>77</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_arttext&amp;pid=S1646-98952021000200062&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_abstract&amp;pid=S1646-98952021000200062&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_pdf&amp;pid=S1646-98952021000200062&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este artigo apresenta estudos, correntes teóricas e autores que fazem parte do atual estado da arte referente à comunicação/relações públicas e plataformas digitais. Em uma revisão sistemática, usando a metodologia Prisma, efetua o levantamento de artigos acadêmicos, publicados no período de 2015 a 2020, oriundos de dois bancos de dados: Web of Science e Scopus. Como resultado quantitativo, observa-se que os estudos relacionados a departamentos de comunicação não representam nem 1% do total de pesquisas relacionadas a plataformas digitais, tecnologias digitais ou sistemas de informação. Os resultados abrangeram a discussão sobre o conceito de plataformas digitais; a transformação digital dos departamentos de comunicação, e o papel das mídias sociais. Demonstram ainda a predominância de estudos relacionados à estratégia de comunicação nas mídias sociais, com foco na relação entre organização e seus públicos. Novas pesquisas devem explorar o gerenciamento das informações produzidas com o uso de plataformas digitais.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article presents studies, theoretical currents and authors that are part of the current state of the art regarding communication / public relations and digital platforms. In a systematic review, using the Prisma methodology, it carries out a survey of academic articles, published in the period from 2015 to 2020, from two databases: Web of Science and Scopus. As a quantitative result, it is observed that studies related to communication departments do not represent even 1% of the total research related to digital platforms, technologies or information systems. The results covered the discussion on the concept of digital platforms, the digital transformation of communications departments, and the role of social media. They also demonstrate the predominance of studies related to the communication strategy in social media, focusing on the relationship between organizations and their audiences. New research should explore the management of information produced using digital platforms.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[departamentos de comunicação social]]></kwd>
<kwd lng="pt"><![CDATA[departamento de relações públicas]]></kwd>
<kwd lng="pt"><![CDATA[plataformas digitais]]></kwd>
<kwd lng="pt"><![CDATA[mídias sociais]]></kwd>
<kwd lng="pt"><![CDATA[transformação digital]]></kwd>
<kwd lng="en"><![CDATA[communication departments]]></kwd>
<kwd lng="en"><![CDATA[public relations departments]]></kwd>
<kwd lng="en"><![CDATA[digital platforms]]></kwd>
<kwd lng="en"><![CDATA[social media]]></kwd>
<kwd lng="en"><![CDATA[digital transformation]]></kwd>
</kwd-group>
</article-meta>
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