<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2182-8458</journal-id>
<journal-title><![CDATA[Tourism & Management Studies]]></journal-title>
<abbrev-journal-title><![CDATA[TMStudies]]></abbrev-journal-title>
<issn>2182-8458</issn>
<publisher>
<publisher-name><![CDATA[Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2182-84582024000400073</article-id>
<article-id pub-id-type="doi">10.18089/tms.20240406</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Understanding corporate social responsibility&#8217;s influence on brand reputation, employer branding, and performance]]></article-title>
<article-title xml:lang="pt"><![CDATA[A influência da responsabilidade social corporativa na reputação da marca, na imagem de marca do empregador e no desempenho]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Khan]]></surname>
<given-names><![CDATA[Shaista Kamal]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Benhamed]]></surname>
<given-names><![CDATA[Anji]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Soliman]]></surname>
<given-names><![CDATA[Mohammad]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Khalifa]]></surname>
<given-names><![CDATA[Gamal S. A.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Bahria University Faculty of Business Studies Bahria Business School]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Pakistan</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Higher Colleges of Technology Faculty of Business ]]></institution>
<addr-line><![CDATA[Abu Dhabi ]]></addr-line>
<country>UAE</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Sultan Qaboos University College of Economics and Political Science Marketing Department]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Oman</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Higher Colleges of Technology Faculty of Business ]]></institution>
<addr-line><![CDATA[Abu Dhab ]]></addr-line>
<country>UAE</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<volume>20</volume>
<numero>4</numero>
<fpage>73</fpage>
<lpage>84</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_arttext&amp;pid=S2182-84582024000400073&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_abstract&amp;pid=S2182-84582024000400073&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_pdf&amp;pid=S2182-84582024000400073&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Many studies have explored corporate social responsibility (CSR) outcomes in different contexts, but few empirically examine its effects on brand reputation, employer branding, and performance, considering employees' perspectives, particularly in banking. Consequently, this study aims to examine how employees&#8217; perceptions of CSR influence brand reputation, employer branding, and performance in the banking sector, highlighting the mediating role of brand reputation. A quantitative approach was applied using a questionnaire to collect data from employees working in different banks in Pakistan. 254 responses were collected and analysed using PLS-SEM. The findings indicated that CRS positively and significantly impacts brand reputation, employer branding, and performance. Both employer branding and performance are significantly affected by brand reputation, which in turn has a substantial intervening role in the connections between CRS and employer branding and performance. This study contributes to the extant literature on CRS within the banking sector. It provides practical contributions for managers and concerned stakeholders to better understand the consequences of CSR. Limitations and directions for further research are also provided.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Muitos estudos têm explorado os resultados da responsabilidade social corporativa (RSC), mas poucos examinam empiricamente os seus efeitos sobre a reputação da marca, a marca do empregador e o desempenho, tendo em conta as perspectivas dos trabalhadores, particularmente no sector bancário. Este estudo visa analisar a forma como as percepções dos trabalhadores sobre a RSC influenciam a reputação da marca, a imagem de marca do empregador e o desempenho no sector bancário, destacando o papel mediador da reputação da marca. Foi aplicada uma abordagem quantitativa através de questionário para recolher dados junto dos trabalhadores bancários no Paquistão. Foram recolhidas 254 respostas, que foram analisadas com recurso ao PLS-SEM. Os resultados indicaram que a RSC tem um impacto positivo e significativo na reputação da marca, na imagem de marca do empregador e no desempenho. Tanto a marca do empregador como o desempenho são afectados pela reputação da marca, que, por sua vez, tem um papel substancial nas ligações entre a RSC e a marca do empregador e o desempenho. Este estudo fornece contributos práticos para que gestores e partes interessadas compreendam melhor as consequências da RSC. São apresentadas limitações e sugestões para investigação futura.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Corporate Social Responsibility]]></kwd>
<kwd lng="en"><![CDATA[Corporate Reputation]]></kwd>
<kwd lng="en"><![CDATA[Employer Brand]]></kwd>
<kwd lng="en"><![CDATA[Brand Performance]]></kwd>
<kwd lng="en"><![CDATA[Engaged Workforce.]]></kwd>
<kwd lng="pt"><![CDATA[Responsabilidade Social Corporativa]]></kwd>
<kwd lng="pt"><![CDATA[Reputação das Empresas]]></kwd>
<kwd lng="pt"><![CDATA[Marca do Empregador]]></kwd>
<kwd lng="pt"><![CDATA[Desempenho da Marca]]></kwd>
<kwd lng="pt"><![CDATA[Força de trabalho empenhada.]]></kwd>
</kwd-group>
</article-meta>
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