<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2183-3575</journal-id>
<journal-title><![CDATA[Comunicação e Sociedade]]></journal-title>
<abbrev-journal-title><![CDATA[Comunicação e Sociedade]]></abbrev-journal-title>
<issn>2183-3575</issn>
<publisher>
<publisher-name><![CDATA[Centro de Estudos de Comunicação e Sociedade - Universidade do Minho]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2183-35752021000100167</article-id>
<article-id pub-id-type="doi">10.17231/comsoc.39(2021).2751</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Paquetes Como Gambiarras Midiáticas: Transnacionalismo e Consumo Cultural no Contexto Havana-Miami]]></article-title>
<article-title xml:lang="en"><![CDATA[Paquetes as Improvised Media: Transnationalism and Cultural Consumption in Havana-Miami Context]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Soares]]></surname>
<given-names><![CDATA[Thiago]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Zanforlin]]></surname>
<given-names><![CDATA[Sofia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Federal de Pernambuco Centro de Artes e Comunicação ]]></institution>
<addr-line><![CDATA[Recife ]]></addr-line>
<country>Brasil</country>
</aff>
<pub-date pub-type="pub">
<day>30</day>
<month>06</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>30</day>
<month>06</month>
<year>2021</year>
</pub-date>
<volume>39</volume>
<fpage>167</fpage>
<lpage>182</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_arttext&amp;pid=S2183-35752021000100167&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_abstract&amp;pid=S2183-35752021000100167&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_pdf&amp;pid=S2183-35752021000100167&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo: Gambiarras midiáticas são formas alternativas e improvisadas de consumo de mídia. Emergem em contextos adversos ou restritivos. Sinalizam a necessidade de conexão por parte de quem as utiliza. Em Cuba, os paquetes, conjuntos de arquivos contendo conteúdos de cultura pop, música, séries, blockbusters norte-americanos, entre outros, não exibidos nos sistemas de mídia cubanos, são a forma cultural mais consagrada de gambiarra midiática na ilha socialista. O artigo apresenta o resultado de um projeto de pesquisa executado entre os anos de 2015 e 2017, a partir de uma metodologia de inspiração etnográfica, com entrevistas de campo e observação participante na cidade de Havana, com a finalidade de debater os diferentes usos dos paquetes por consumidores e fãs de cultura pop no contexto cubano. Mapeiam-se as contradições sobre as práticas dos paqueteros - sujeitos que vendem os paquetes em criações de redes online e offline - a partir da emergência de traços do capitalismo em Cuba que passam pela relação sempre conflituosa entre residentes em Havana e migrantes em Miami em disputas simbólicas na ilha. As questões levantadas em campo sinalizam para diferentes matrizes em torno do transnacionalismo na América Latina, questões geopolíticas e apontam para os entendimentos sobre as singularidades e desafios de Cuba na contemporaneidade.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: Mediatic gambiarras are alternative and improvised forms of media consumption. They emerge in adverse or restrictive contexts. Signal the need for connection on the part of those who use them. In the island of Cuba, paquetes, sets of files containing pop culture content, music, series, US blockbusters, among others, not shown in Cuban media systems, are the most established cultural form of mediatic gambiarra on the socialist island. The article presents the result of a research project carried out between the years 2015 and 2017, based on an ethnographic-inspired methodology, with field interviews and participant observation in the city of Havana, with the purpose of debating different uses of the paquetes by consumers and fans of pop culture in the Cuban context. Contradictions about the practices of paqueteros - subjects who sell paquetes in online and offline network creations - are mapped from the emergence of traces of capitalism in Cuba that pass through the always conflicting relationship between residents in Havana and migrants in Miami in symbolic disputes on the island. The questions raised in the field signal for different matrixes around transnationalism in Latin America, geopolitical issues and point to understandings about the singularities and challenges of contemporary Cuba.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[consumo cultural]]></kwd>
<kwd lng="pt"><![CDATA[transnacionalismo]]></kwd>
<kwd lng="pt"><![CDATA[mídia]]></kwd>
<kwd lng="pt"><![CDATA[Cuba]]></kwd>
<kwd lng="pt"><![CDATA[América Latina]]></kwd>
<kwd lng="en"><![CDATA[cultural consumption]]></kwd>
<kwd lng="en"><![CDATA[transnationalism]]></kwd>
<kwd lng="en"><![CDATA[media]]></kwd>
<kwd lng="en"><![CDATA[Cuba]]></kwd>
<kwd lng="en"><![CDATA[Latin America]]></kwd>
</kwd-group>
</article-meta>
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