<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2183-3575</journal-id>
<journal-title><![CDATA[Comunicação e Sociedade]]></journal-title>
<abbrev-journal-title><![CDATA[Comunicação e Sociedade]]></abbrev-journal-title>
<issn>2183-3575</issn>
<publisher>
<publisher-name><![CDATA[Centro de Estudos de Comunicação e Sociedade - Universidade do Minho]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2183-35752021000100223</article-id>
<article-id pub-id-type="doi">10.17231/comsoc.39(2021).2789</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Construindo Confiança em Plataformas Digitais Para Partilhar Estilos de Vida Colaborativos em Contextos Sustentáveis]]></article-title>
<article-title xml:lang="en"><![CDATA[Building Trust in Digital Platforms for Sharing Collaborative Lifestyles in Sustainable Contexts]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sales]]></surname>
<given-names><![CDATA[Raissa Karen Leitinho]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Amaro]]></surname>
<given-names><![CDATA[Ana Carla]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Baldi]]></surname>
<given-names><![CDATA[Vania]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade de Aveiro Departamento de Comunicação e Arte ]]></institution>
<addr-line><![CDATA[Aveiro ]]></addr-line>
<country>Portugal</country>
</aff>
<pub-date pub-type="pub">
<day>30</day>
<month>06</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>30</day>
<month>06</month>
<year>2021</year>
</pub-date>
<volume>39</volume>
<fpage>223</fpage>
<lpage>247</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_arttext&amp;pid=S2183-35752021000100223&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_abstract&amp;pid=S2183-35752021000100223&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_pdf&amp;pid=S2183-35752021000100223&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo: A designação de &#8220;economia de partilha&#8221; pretende identificar um conjunto de relações sociais, digitalmente mediadas, baseadas nos princípios da reciprocidade e confiança. Todavia, tais princípios devem resultar dos requisitos tecnológicos e de design das plataformas utilizadas onde os utilizadores depositam os seus dados pessoais, inserem informações sobre interesses e práticas quotidianas, comunicam com desconhecidos e, desta forma, criam vínculos pessoais. Este estudo tem como objetivo identificar um conjunto de diretrizes para a construção da confiança na partilha de estilos de vida colaborativos mediada digitalmente por plataformas que promovem partilha de experiências em contextos sustentáveis. Neste estudo, a partilha de estilos de vida colaborativos é compreendida como uma troca social não monetária de conhecimentos, habilidades, acomodação e alimentação. As plataformas analisadas, Volunteers Base, The Poosh e WWOOF Portugal, são organizações não comerciais que promovem experiências em projetos de educação em ecovilas, de construção natural em zonas rurais, de permacultura em quintas, entre outros. Realizou-se, portanto, um estudo multicasos e documental dos termos e políticas divulgados por estas plataformas digitais. Estes documentos reguladores foram submetidos a uma análise de conteúdo com auxílio dos softwares Iramuteq e MAXQDA. Desta análise emergiram 20 diretrizes, em três categorias: &#8220;práticas e condutas&#8221;; &#8220;condições&#8221;; e &#8220;segurança e privacidade&#8221;, que podem orientar os utilizadores e as plataformas na intenção de construir relações de partilha mediadas digitalmente de forma transparente e confiável.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: The term &#8220;sharing economy&#8221; is intended to identify a set of social relations, digitally mediated, based on the principles of reciprocity and trust. However, such principles must result from the technological and design requirements of the platforms used where users deposit their personal data, insert information about interests and daily practices, communicate with strangers and, in this way, create personal bonds. The study hereby presented aims to identify a set of guidelines for building trust in the context of digitally mediated sharing of collaborative lifestyles, on platforms that promote the sharing of experiences in sustainable contexts. Within the scope of this study, sharing collaborative lifestyles means a non-monetary social exchange of knowledge, skills, accommodation, and food. The analyzed platforms - Volunteers Base, The Poosh, and WWOOF Portugal - are non-commercial organizations that promote experiences in educational projects in eco villages, natural construction projects in rural areas, permaculture projects on farms, among others. A multi-case and documentary study of the terms and policies published by these digital platforms was carried out. These regulatory documents were submitted to content analysis, using the Iramuteq and MAXQDA software. From this analysis, 20 guidelines emerged, in three categories: &#8220;practices and conduct&#8221;, &#8220;conditions&#8221; and &#8220;security and privacy&#8221;, which can guide users and platforms in the construction of digitally mediated sharing relationships in a transparent and reliable way.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[plataformas digitais]]></kwd>
<kwd lng="pt"><![CDATA[partilha]]></kwd>
<kwd lng="pt"><![CDATA[estilos de vida colaborativos]]></kwd>
<kwd lng="pt"><![CDATA[confiança]]></kwd>
<kwd lng="pt"><![CDATA[sustentável]]></kwd>
<kwd lng="en"><![CDATA[digital platforms]]></kwd>
<kwd lng="en"><![CDATA[sharing]]></kwd>
<kwd lng="en"><![CDATA[collaborative lifestyles]]></kwd>
<kwd lng="en"><![CDATA[trust]]></kwd>
<kwd lng="en"><![CDATA[sustainable]]></kwd>
</kwd-group>
</article-meta>
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