<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2183-3575</journal-id>
<journal-title><![CDATA[Comunicação e Sociedade]]></journal-title>
<abbrev-journal-title><![CDATA[Comunicação e Sociedade]]></abbrev-journal-title>
<issn>2183-3575</issn>
<publisher>
<publisher-name><![CDATA[Centro de Estudos de Comunicação e Sociedade - Universidade do Minho]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2183-35752025000202001</article-id>
<article-id pub-id-type="doi">10.17231/comsoc.47(2025).6191</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[A &#8220;Fantástica&#8221; (Re)Construção do Passado: Uma Análise Sobre Memória e Inteligência Artificial na Série Fantástico - 50 Anos]]></article-title>
<article-title xml:lang="en"><![CDATA[The &#8220;Fantastic&#8221; (Re)Construction of the Past: An Analysis of Memory and Artificial Intelligence in the Series Fantástico - 50 Anos]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Bressan Júnior]]></surname>
<given-names><![CDATA[Mario Abel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Bazi]]></surname>
<given-names><![CDATA[Ana Paula]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade do Sul de Santa Catarina Programa de Pós-Graduação em Ciências da Linguagem ]]></institution>
<addr-line><![CDATA[Tubarão ]]></addr-line>
<country>Brasil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>01</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>01</month>
<year>2025</year>
</pub-date>
<volume>47</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_arttext&amp;pid=S2183-35752025000202001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_abstract&amp;pid=S2183-35752025000202001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.pt/scielo.php?script=sci_pdf&amp;pid=S2183-35752025000202001&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo O estudo analisa como a inteligência artificial atua como mediadora na reconstrução de narrativas históricas no telejornalismo e quais impactos simbólicos e éticos esse uso provoca na memória coletiva. Para tanto, há como objeto de análise o primeiro episódio da série Fantástico - 50 Anos, que utiliza a inteligência artificial para reconstruir o programa inaugural perdido em um incêndio ocorrido em 1976. Além das recriações tecnológicas, a narrativa do episódio incorpora lembranças e depoimentos das pessoas diretamente envolvidas na época, explorando os vínculos entre memória individual e coletiva. O objetivo geral consiste em compreender de que maneira a inteligência artificial atua como mediadora na preservação e ressignificação de narrativas históricas, avaliando sua relevância para a simplicidade, praticidade e impacto simbólico na construção da memória coletiva. A metodologia utilizada é a análise de conteúdo, complementada por uma abordagem teórica fundamentada em autores como Halbwachs, Pollak, Huyssen, Beiguelman e Scolari, que discutem as dinâmicas da memória, do esquecimento e das tecnologias digitais. Os resultados indicam que, embora a inteligência artificial seja uma ferramenta para simular e recriar o passado, sua atuação depende de uma estrutura narrativa que articula depoimentos humanos e contextos históricos para ressoar emocionalmente com o público. Além disso, constatamos que as recriações promovem tanto uma reconexão afetiva com o passado quanto um estranhamento, decorrente da artificialidade derivada das simulações. Este estudo contribui para o debate sobre o uso de tecnologias digitais no telejornalismo e seus impactos na preservação e ressignificação da memória.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This study analyses how artificial intelligence serves as a mediator in the reconstruction of historical narratives in television journalism and examines the symbolic and ethical impacts this use has on collective memory. To this end, the study analyses the first episode of the series Fantástico - 50 Anos, which uses artificial intelligence to reconstruct the inaugural programme lost in a fire in 1976. In addition to technological recreations, the episode&#8217;s narrative incorporates memories and testimonials from people directly involved at the time, exploring the links between individual and collective memory. The overall objective is to understand how artificial intelligence serves as a mediator in the preservation and re-signification of historical narratives, assessing its relevance in terms of simplicity, practicality, and symbolic impact in the construction of collective memory. The methodology employed is content analysis, complemented by a theoretical approach based on authors such as Halbwachs, Pollak, Huyssen, Beiguelman, and Scolari, who discuss the dynamics of memory, forgetting, and digital technologies. The results indicate that, although artificial intelligence is a tool for simulating and recreating the past, its performance depends on a narrative structure that articulates human testimonies and historical contexts to resonate emotionally with the audience. In addition, we found that recreations promote both an affective reconnection with the past and a sense of strangeness resulting from the artificiality derived from simulations. This study contributes to the debate on the use of digital technologies in television journalism and their impacts on the preservation and re-signification of memory.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[memória]]></kwd>
<kwd lng="pt"><![CDATA[televisão]]></kwd>
<kwd lng="pt"><![CDATA[inteligência artificial]]></kwd>
<kwd lng="pt"><![CDATA[Fantástico]]></kwd>
<kwd lng="en"><![CDATA[memory]]></kwd>
<kwd lng="en"><![CDATA[television]]></kwd>
<kwd lng="en"><![CDATA[artificial intelligence]]></kwd>
<kwd lng="en"><![CDATA[Fantástico]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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